I was challenged to create a print-led 360 campaign for The Cheeky Panda, a sustainable tissue company. The deliverables that had to be included were a YouTube bumper ad, an Instagram reel, and a print asset.

 

I honed in on their aspect of self-care. Highlighting mindfulness as a key aspect to self-care, the campaign leads with an origami print for people to feel present and relaxed.

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