Hey,
I'm a digital creative honing in on design and moving images with curiosity and play. Studying Art Direction at Kingston School of Art, I have driven projects and 360 campaigns with a focus on intention and overarching cohesiveness.
D+AD
TOP TRUMPS
CAMERA ROLL
D&AD released a brief to make Top Trumps a status symbol for 18-25-year-olds. My creative partner and I produced a 360 campaign around customising cards with a player's memories - we used nostalgia surrounding the game to our advantage. Above is the case study video that I made on After Effects. Below are the out-of-home posters and the designs of the cards.
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Click and drag the cards
RSA
ANIMATION
BRIDGING OUR DIVIDES
RSA had a brief that challenged us to create an animation that would illuminate the content of one of their audio recordings. As my creative partner and I chose the audio with the speaker Vivek Murthy, who has a medical background, we thought it would be fun to play around with the idea of cells to deliver the story.
Above are the poster designs that were intended to be used to promote our animation if it was chosen by RSA (which was not, unfortunately). Below are the scenes created in Illustrator.
NEWS UK
CAMPAIGN PROPOSAL
TICKET TO THE WORLD
News UK is the owner of multiple media brands such as The Times, The Sunday Times, and The Sun. They challenged my team to develop a social media campaign that would bring 14-22-year-olds into their new work experience website. I was part of the visual identity and social media team. Above are all the videos I've edited.
THE CHEEKY PANDA
360 CAMPAIGN
I was challenged to create a print-led 360 campaign for The Cheeky Panda, a sustainable tissue company. The deliverables that had to be included were a YouTube bumper ad, an Instagram reel, and a print asset.
I honed in on their aspect of self-care. Highlighting mindfulness as a key aspect to self-care, the campaign leads with an origami print for people to feel present and relaxed.
![Cheeky Panda Origami [Recovered]-01.png](https://static.wixstatic.com/media/43a9c0_9c8098a5e7574fdbbea071a870423b03~mv2.png/v1/fill/w_319,h_451,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Cheeky%20Panda%20Origami%20%5BRecovered%5D-01.png)
![Cheeky Panda Origami [Recovered]-02.png](https://static.wixstatic.com/media/43a9c0_732cbbe196ca446c82bffb864d812d0b~mv2.png/v1/fill/w_320,h_452,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Cheeky%20Panda%20Origami%20%5BRecovered%5D-02.png)
NAIL THE NARRATIVE
ACTIVISM BRIEF
In this project, I was able to express my passion for nail art. The brief was to make a campaign for an activism topic of your choice, and it didn't have to be about a social issue. I wanted to activate people to wear more nail art and start meaningful conversations.
This was a 360 campaign, so I made a campaign ad and video for YouTube, Instagram posts, and a zine.
GRIND COFFEE
SOCIAL MEDIA POSTS
I was asked to create a social-led campaign for Grind, a sustainable coffee brand. As the brand promotes its coffee pods as a futuristic product, I created 3D models of the capsules signifying the advancement of the metaverse. With the 3D models, I created an animation using Blender.
Below are the Instagram promotional videos:
